I’ve heard it said that when you have a goal and it doesn’t quite go exactly as planned, it’s better to do a little more planning and start with a bit more uncertainty rather than the same amount of certainty.
One of the best examples of this is Apple Computer. Back in the early 1980s Apple Computer was trying to change the world. Its founders just wanted something they liked and werent sure they could do it alone. When they saw the success of Microsoft they knew they had to do something similar.
In the late 80s they knew that they would have to do something new. They werent sure what they would do, but they knew they had to do something new. The plan was to create something out of nothing that would be the new PC. But the problem was Apple Computers history, they werent that new. They were a small company, making a lot of money, and had a lot of shareholders. And they had done a lot of experimenting.
Apple Computers were also an excellent example of the “do something new” thing. Steve Jobs had done a lot of experimenting, but he never really invented anything or anything that he had the right idea and the know how to do.
That is not entirely true. Apple Computers was a great opportunity for Steve to innovate. He had, as Jeff Bezos would say: “The only thing better than what they could do was what they could do with what they had.
There are two kinds of innovation. There are the “do something new” which is a product or service that is completely original. The most famous example is the iPhone. The iPhone was a product that was not based on any research it did. It was purely Steve’s invention. And it was the product that he had the best ideas for.
Computers was a product that was not based on any research it did. It was purely Steve’s invention. And it was the product that he had the best ideas for.
There is the second kind of innovation. A product is an idea that is based on some new product or service. A person who came up with the idea of the company is called the founder. It is a pretty good example of this type of innovation. But there is also a third type. A company must innovate, but it does so only by investing in its own people. A company’s founder is its CEO. This is good for the company because it gives the CEO a lot of responsibility.
The CEO is the head of the company’s board of directors. This is the most visible person in the company, but the CEO is also the one that helps to steer the company toward innovation and excellence.