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It’s really important to understand what segment you are analyzing in order to make effective decisions in your analysis. In our case, we’re analyzing demographics and we need to know what kind of person we are looking at in the report. If we were to look at our customer base by month, it’d be pretty much the same person every month.
The segmenting is a little more complicated. We are looking at our customer base by month and are analyzing that information to see how our customers behave. We must do this because we have a fairly large online customer base who are very selective about what they buy. If you’re not careful, you can end up with a report that may not be representative of your actual behavior. I would recommend researching the data you are analyzing and make sure you understand the concepts involved.
The segmenting we are looking at is pretty straightforward, but it is also a bit harder. Because of the way the segmenting works, it is much easier to show that your customer is being helpful, than it is to reveal exactly what he is doing. It could be that he is doing something which is pretty much the same thing as being a lot more helpful than he is. This is where we have to get into the details.
Customer segmentation is a good starting point, but it does not mean you are automatically going to be right. It only means you are able to make an educated guess. And guess we did.
The good news is that segmentation is a method of getting a lot of useful information from people’s reports. Your customer is likely to be a user of your product so you can use his reports to get at things that are not directly related to his issues. For example, you might be able to work out what he is doing wrong, and then work out why he is doing it better than you are.
For example, he is doing things that others are doing better. He is doing things that the competition is doing better. He is doing things that he knows are wrong but he refuses to act on. You might be able to get a rough idea of what he is doing and why he is doing it, and how he can change it if he really wants to.
One of the most important things you can do is to take an event that has been going on for a while and analyze it. Take a look at the numbers, talk to people who are affected, see if you can’t figure out why they are behaving the way they are. If you can, try to work out what those factors are.
That’s especially important when you’re dealing with a topic that has been going on for quite some time (e.g. the number of people on drugs in America today) and if you can figure out why they were doing what they were doing then you can try to work out how to change it. The problem is, it’s not always that simple. For example, if you’re trying to figure out why people are smoking weed, it’s not necessarily that simple.