If sales drop by 20 percent, then the company is in trouble. This is where you need to make sure you are asking the right questions, finding out what the problem is, and figuring out how to fix it.
If sales drop by 20 percent, you can’t sell your product as well. Not selling is bad for the company, so you should focus on selling more. So we talked to the CEO of a major high-tech company.
I have to say that this CEO was pretty impressive when I talked to him. He’s a busy guy, he works in a very stressful position, and he has very little control over his employees or the things that are going on in his company. Yet he was able to convince his board that they need to start hiring more people who are less busy, less stressed, and more self-aware.
As you can imagine, companies that have a lot to do with sales are always going to have a lot to do with the margin of safety and sales. If you’re working for a company that relies on selling, you have to be careful about how you’re managing the margins of safety your employees should be working with (whether it’s due to the sales quota, the company culture, or some other reason).
Companies that depend on sales may never understand the importance of a margin of safety when it comes to people. Sales are often the top priority for the majority of the employees, so it can be a tough business. When you have people who are always stressed and overworked that are trying to sell to you, then your margin of safety is low. And when your margins of safety are low, your sales are low.
When I ask a friend why they don’t sell to you, a few weeks later they tell me they don’t have a reason to do so. It’s a tough decision to make, not a difficult one.
The answer is often, because selling is a stressful endeavor. I think a lot of it is because we spend a lot of time thinking about which people to sell to (and what the right things to say to each person can be) and what it will be like to sell to them. The idea of selling to someone is such a personal thing that it makes it hard to be objective about it. The more I’ve thought about it, the more I’ve realized that selling is an emotional experience.
Selling to someone can be a daunting task, but it’s not a bad one. If you know what you want to sell to them and you’re able to think about the best way to say it, you’re going to be a lot better off selling to them than someone who doesn’t have a clue what they want to sell to you.
Salesmen are not responsible for what they sell. They are responsible for what they do when they’re not buying. The salesmen have to do their own research before they know what they want to sell to other buyers.
Salesmen are also responsible for being aware of your customers’ preferences and needs. For example, there is a reason why most salespeople are on sales call. They have to learn what their customers want so they can fulfill their needs so they can sell to them. But they also have to spend time talking to their customers so they can figure out what they want and help them meet it. It’s not easy especially in the beginning, but it is the most important step.